As a Senior Product Designer with 10+ years experience designing software, I look forward to bringing value and my ideas to your teams for tackling challenging projects.

Please get in touch via if you would like to explore the possibility of building meaningful, intuitive, beautifully designed products together.


Freelance Product Designer
March 2019 - Present

Working on various freelance projects including:
- Designing a cryptocurrency wallet for Savvy.
- Industrial and interface design for Arturia's electronic music instruments and hardware synthesizers.
- Service, UX and UI design for various web and mobile projects.

Design Lead, Vervoe
March 2017 - December 2018

I joined Vervoe, an HR tech startup from Melbourne, as the first full-time hire in early 2017. I worked closely with the development and management team to take the product from an early MVP to a full-scaled web app with thousands of users. Additionally, I was responsible for all day-to-day design tasks (landing pages, print designs, etc).

Head of Design, Lifelife
August 2015 - March 2017

Responsible for all design related requirements (Corporate Identity, UX, UI, Print) for lifelife GmbH, a real estate tech company based in Berlin.

Service Designer, SI Labs GmbH
April 2014 - May 2014

Designing services and interactions for mobile applications in the automotive industry (Volkswagen and Audi).

Designing graphical user interfaces for mobile applications.

Product Designer, Native Instruments
October 2011 - March 2014

Concepting features and writing specifications for MASCHINE 2.0 and 2.1 Software.

Designing interactions and defining hardware workflows for the MASCHINE STUDIO controller.

Working closely with a team of developers to implement new MASCHINE features.

Creating sketches, functional prototypes, and 3D models of the MASCHINE MK1/MK2 stand and future controller concepts.

Conducting usability sessions to test new software and hardware features.

Conducting a "Blue Ocean Strategy" presentation and workshop for senior management.


MA Industrial and Strategic Design, Aalto University of Helsinki, Finland
2008 - 2010

Tutor for ID Master students

BA Industrial Design, Victory University of Wellington, New Zealand
2005 - 2007

Product Designer passionate about designing digital experiences that leave a positive impact on people, environment and the society.


Product & Services
Creative Strategy
Concepting & Ideation
Design & Art Direction
User Interaction & Experiences

Web Design
Mobile Design
Rapid Prototyping
Human Computer Interaction
Music Technology & Sound Design


VentureBeat, Vervoe

Vervoe launches AI tools that test candidates’ on-the-job skills. Read Here

Fast Company, Vervoe

Technology alone won’t solve your company’s diversity problems. Read Here

Inc., Vervoe

Vervoe: Want Candidates With the Best Skills Fit? This New A.I.-Based Hiring System Is Perfect. Read Here

Der Tagesspiegel, Lifelife

Wie Verbraucher eine provisionsfreie Wohnung finden. Read Here (German)

Synthesizing a Blue Ocean, Aalto University Publication

The purpose of this Master thesis was to determine how electronic musical instrument companies could utilise innovation strategies to add value to their products and create new business markets beyond their core. Read Here